About Pantene Beautiful Lengths

To us, its hair. To women battling cancer, its hope.

We know how important the appearance of strong, healthy hair is. For women battling cancer, the appearance of strong, healthy hair is even more important. That’s why we created Pantene Beautiful Lengths, the only program to help women feel like themselves again with free, real-hair wigs. So when you donate 8 inches of hair or $8 dollars to the cause, you’re helping to make sure that happens. 

More than 800,000 ponytails donated to date

Beautiful Lengths is a partnership between Pantene® and the Canadian Cancer Society®. The role of Pantene is to help women grow long, strong*, beautiful hair and to provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 24,000 free real-hair wigs to the American Cancer Society’s wig banks, which distribute wigs to cancer patients across the country. To see if you are eligible to receive a free wig or if there are wigs available in your area, please call the Canadian Cancer Society's Wig Bank Line at 1-888-939-3333.

To learn about donating your hair, visit the donation requirements page or read our program FAQs.  

*strength against damage

Share your Beautiful Lengths story

Since Pantene Beautiful Lengths began in July 2006, we’ve received thousands of messages filled with hope and gratitude, and also those of love and of loss. The images and messages show women, children—and even men—with their ponytails in hand, ready to donate them in honor or memory of their loved ones. We love hearing your stories and are truly moved by each and every one—and each and every inch.