Erases 6 months of damage in 1 use*
This Pro-V formula locks moisture around each strand to repair and prevent damage, without weighing hair down.
Clinically Proven Healthier Hair with Every Wash*
As Gentle As the Leading Sulphate-Free Shampoo
*shampoo and conditioner system vs. non-conditioning shampoo
WHO: Those who have damaged, stressed, and overworked hair; gentle enough for those who perm or colour-treat
WHEN: Daily to restore smoothness, shine, and manageability. Follow with Repair & Protect Conditioner
to leave hair weightlessly repaired and healthy-looking.
HOW: Lather into wet hair; rinse; repeat if you want to.