Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.
Our products must be
SAFE AND EFFECTIVE
Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.
WHAT'S INSIDE OUR BOTTLES?
OUR SELECTIVE INGREDIENTS
Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the nourishing base on which we build all Pantene formulations.
For Pantene fans who want alternatives that are free from specific ingredients, we created formulas that are made with zero sulfates, parabens, or silicones—yet still deliver great hair.