Mindfully Choosing
OUR INGREDIENTS
Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.
Our products must be
SAFE AND EFFECTIVE
Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.
WHAT'S INSIDE OUR BOTTLES?
OUR SELECTIVE INGREDIENTS
Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the nourishing base on which we build all Pantene formulations.
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FREE-FROM INGREDIENTS
For Pantene fans who want alternatives that are free from specific ingredients, we created formulas that are made with zero sulfates, parabens, or silicones—yet still deliver great hair.
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